Our Story


Welcome to The Diamond Shop at Gold Trader. Our mission - the whole reason we’ve created The Diamond Shop - is to bring honest value and service to your next diamond purchase.

Over the years, we’ve seen the trends at the big name jewelry stores. The biggest problem? High prices! Another problem? Many people don't realize they can get the same OR BETTER diamond for less money without going to the mall!  Besides, why would you buy anything from a place that puts a huge price tag on a diamond and then offers a 50-70% discount to make you think you're getting a great value?  It’s just not right. You deserve a quality product at everyday, unbelievably low prices, supported by outstanding customer service. That's us!

At The Diamond Shop, we have diamonds to fit every budget. Whether you’re just starting out or looking for a larger diamond, we give you a broad selection plus all the time you need to make the decision that's right for you.  At The Diamond Shop, you can choose from thousands of certified and non-certified diamonds, and a huge variety of settings and bands.  We can even design a piece to fit your specifications.  It’s all about what you want!

At The Diamond Shop, a full-time, certified gemologist is on hand to answer all your questions, and we top that off with over 60 years of combined jewelry experience and a solid reputation for top-notch customer service.

If there’s one thing we’ve learned as the area’s most recognizable precious metals dealer, it’s that people need their money to go as far as possible.  Find the diamond you want at truly affordable prices, at The Diamond Shop.